health club management magazine 2013 issue 10

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EP 2013 issue 10

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3 Editor's letter

Rebranding exercise

Gyms need to identify and harness the superordinate goals that really drive behaviour change in members, says Kate Cracknell

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6 Letters

Write to reply

Recent media reports on exercise and lack of weight loss may have confused many people, says Rod Hill of Anytime Fitness Iberia

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8 News round-up

DLL responds to cut-price sale, and new development at Lakeside is set to feature a health club

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16 International news

Hard Candy Fitness opens its first club in Rome, and women-only Vivafit opens a new site in Singapore

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19 People news

Elizabeth Blair is appointed CEO of US health club chain 24 Hour Fitness

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20 IHRSA update

News

Co-founder of Motionsoft, Hossein Noshirvani, considers whether industry messages on exercise are too broad for consumers to digest

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24 ukactive update

National Activity Strategy

With studies showing UK physical activity levels are dropping, it's time for a national strategy, says ukactive CEO David Stalker

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27 Diary dates

IHRSA's annual European Congress takes place in Madrid this month, and London's Olympia plays host to The Yoga Show

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28 Everyone's talking about...

Global brands

What are the challenges faced by fitness brands looking to expand globally? Is there an ideal model for international success? We ask our panel of experts

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30 Interview

Evo Fitness

Bård Windingstad and Peter Byman, founders of Evo Fitness in Norway, explain to Kate Cracknell how personal training and IT lie at the very heart of their business model

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36 Business models

Specialist vs generalist

What will be the future of the traditional full-service club in the face of the growing microgym market? Kate Cracknell reports

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42 Retention

What's in a name?

In the first part of a new retention series, Dr Paul Bedford takes a look at the impact of brand on member retention

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46 Promotional Feature

Alliance Leisure

Part two of a nine-part series detailing Alliance Leisure's process for creating successful public leisure facilities - Translating clients' wish lists into a viable scheme that's well conceptualised

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48 Group exercise

Strength in numbers

Group exercise participants are loyal, attend regularly and are less price sensitive. Are clubs doing enough to harness group exercise?

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52 Customer experience

Joe Pine & Jim Gilmore

Fifteen years after penning The Experience Economy, Pine and Gilmore are still inspiring businesses to create original and memorable customer experiences

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56 Research round-up

Fit for surgery?

Fitness levels, not age, should be used to determine whether older people should undergo surgery, according to a new study

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58 Tech series

The fraud squad

Is everyone who's using your club a fully paid-up member? Our panel of experts discuss the software systems that can help gyms prevent membership fraud

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62 Promotional feature

Craftsman Quality Lockers

Recycling is how one of Scotland’s most efficiently run trusts has gained maximum life from its changing provision while boosting customer care.

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64 Sports conditioning

Train like a champion

Nicole Hearn pays a visit to London-based City Athletic, which offers its members the opportunity to train like elite athletes

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68 Urban design

The only way is up

Professors Alfredo Brillembourg and Hubert Klumpner of Urban-Think Tank talk to Kate Cracknell about their revolutionary and socially cohesive Vertical Gym concept

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74 Consoles

fitness-kit.net special

Kate Corney rounds up some of the latest console-based technology, designed to motivate and entertain members as they work out

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78 sporta report

Local touch

In part four of our sporta series, we highlight some innovative projects from cultural and leisure trusts in the south-east of England

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82 Supplier showcase

We take a look at some recent health and fitness projects from CYBEX, Safe Space Lockers and The Retention People

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FEATURED SUPPLIERS

W3Fit EMEA’s innovative programme sets sail for Sardinia, Italy

Following a hugely successful event last year in Split, Croatia, W3Fit EMEA, is heading to the Chia Laguna resort in Sardinia from 8-11 October. [more...]

Group exercise complaints now a thing of the past for Reynolds Group

Complaints about group exercise have become a thing of the past for the Reynolds Group thanks to its partnership with CoverMe, a digital platform that simplifies group exercise and PT management for clubs and instructors. [more...]

+ More featured suppliers

COMPANY PROFILES

Orbit4

Orbit4 is the ultimate software solution for operators to manage their fitness facility. [more...]

Safe Space Lockers

We provide a full turn-key solution for clients from design and consultation, through to bespoke man [more...]

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CATALOGUE GALLERY

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EP 2013 issue 10

Download PDF

Magazine archive

3 Editor's letter

Rebranding exercise

Gyms need to identify and harness the superordinate goals that really drive behaviour change in members, says Kate Cracknell

Download PDF magazine
View online

6 Letters

Write to reply

Recent media reports on exercise and lack of weight loss may have confused many people, says Rod Hill of Anytime Fitness Iberia

Download PDF magazine
View online

8 News round-up

DLL responds to cut-price sale, and new development at Lakeside is set to feature a health club

Download PDF magazine

16 International news

Hard Candy Fitness opens its first club in Rome, and women-only Vivafit opens a new site in Singapore

Download PDF magazine

19 People news

Elizabeth Blair is appointed CEO of US health club chain 24 Hour Fitness

Download PDF magazine
View online

20 IHRSA update

News

Co-founder of Motionsoft, Hossein Noshirvani, considers whether industry messages on exercise are too broad for consumers to digest

Download PDF magazine
View online

24 ukactive update

National Activity Strategy

With studies showing UK physical activity levels are dropping, it's time for a national strategy, says ukactive CEO David Stalker

Download PDF magazine
View online

27 Diary dates

IHRSA's annual European Congress takes place in Madrid this month, and London's Olympia plays host to The Yoga Show

Download PDF magazine

28 Everyone's talking about...

Global brands

What are the challenges faced by fitness brands looking to expand globally? Is there an ideal model for international success? We ask our panel of experts

Download PDF magazine
View online

30 Interview

Evo Fitness

36 Business models

Specialist vs generalist

What will be the future of the traditional full-service club in the face of the growing microgym market? Kate Cracknell reports

Download PDF magazine
View online

42 Retention

What's in a name?

In the first part of a new retention series, Dr Paul Bedford takes a look at the impact of brand on member retention

Download PDF magazine
View online

46 Promotional Feature

Alliance Leisure

48 Group exercise

Strength in numbers

Group exercise participants are loyal, attend regularly and are less price sensitive. Are clubs doing enough to harness group exercise?

Download PDF magazine
View online

52 Customer experience

Joe Pine & Jim Gilmore

Fifteen years after penning The Experience Economy, Pine and Gilmore are still inspiring businesses to create original and memorable customer experiences

Download PDF magazine
View online

56 Research round-up

Fit for surgery?

Fitness levels, not age, should be used to determine whether older people should undergo surgery, according to a new study

Download PDF magazine
View online

58 Tech series

The fraud squad

Is everyone who's using your club a fully paid-up member? Our panel of experts discuss the software systems that can help gyms prevent membership fraud

Download PDF magazine
View online

62 Promotional feature

Craftsman Quality Lockers

Recycling is how one of Scotland’s most efficiently run trusts has gained maximum life from its changing provision while boosting customer care.

Download PDF magazine

64 Sports conditioning

Train like a champion

Nicole Hearn pays a visit to London-based City Athletic, which offers its members the opportunity to train like elite athletes

Download PDF magazine
View online

68 Urban design

The only way is up

Professors Alfredo Brillembourg and Hubert Klumpner of Urban-Think Tank talk to Kate Cracknell about their revolutionary and socially cohesive Vertical Gym concept

Download PDF magazine
View online

74 Consoles

fitness-kit.net special

Kate Corney rounds up some of the latest console-based technology, designed to motivate and entertain members as they work out

Download PDF magazine
View online

78 sporta report

Local touch

In part four of our sporta series, we highlight some innovative projects from cultural and leisure trusts in the south-east of England

Download PDF magazine
View online

82 Supplier showcase

We take a look at some recent health and fitness projects from CYBEX, Safe Space Lockers and The Retention People

Download PDF magazine
View online

LATEST NEWS

Active Oxfordshire secures £1.3 million to tackle shocking levels of inequality

Active Oxfordshire has received £1.3 million to tackle inactivity and inequality and launch a new programme for children.

Barry’s considers next investor move, as North Castle Partners looks to exit

Barry’s – known for its HIIT workouts combining treadmills and weights – is thought to be looking at strategic options, including taking on a new backer.

Providence Equity Partners takes control of VivaGym and its Fitness Hut brand

US private equity fund, Providence Equity Partners, is acquiring a majority stake in VivaGym from Bridges Fund Management, which will exit as a shareholder. Financial terms have not been disclosed.

Bannatyne has bounced back from the pandemic

The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover and profits restored to pre-2020 levels in 2023, according to its year-end results.

Basic-Fit hints Spanish Holmes Place clubs might be sold

There is speculation that Basic Fit will sell the five Spanish Holmes Place clubs it has just acquired from RSG Group in a 47-club deal.

Nuffield Health calls for National Movement Strategy as research shows decline in fitness levels among some consumers

Nuffield Health’s fourth annual survey, the Healthier Nation Index, has found people moved slightly more in 2023 than 2022, but almost 75 per cent are still not meeting WHO guidelines.

Immediate rewards can motivate people to exercise, finds new research

Short-term incentives for exercise, such as using daily reminders, rewards or games, can lead to sustained increases in activity according to new research.

RSG opens flagship John Reed in Berlin, as its builds out its 'world city' portfolio

With the launch of its 49th John Reed, RSG Group is looking for more opportunities for its high- end brand in the US and Europe, but is pausing UK expansion.

PureGym's new results set it up for accelerating growth

PureGym saw revenues rise by 15 per cent in 2023, with the company announcing plans to develop 200 new clubs in the next three to four years.

Deloitte says European health club market hit an all-time high for revenues in 2023

Following three disrupted lockdown years, the European fitness market bounced back in 2023, according to Deloitte and EuropeActive’s hot off the press European Health & Fitness Market Report 2024.

Workers' Educational Association and CLUK team up to launch Carbon Literacy Course

Community Leisure UK is helping the public sector’s drive to net zero with the launch of a bespoke Carbon Literacy course.

Circadian Trust invests in wellness to support its NHS partnerships

Operator Circadian Trust has launched a five-year growth drive designed to support health and wellbeing across South Gloucestershire, UK. The initiative will see a £2.4m investment in its five Active Lifestyle Centres.

+ More news